friend or foe

Essay specific features

 

Issue:

Social Issues

 

Written by:

Donald A

 

Date added:

July 12, 2016

 

Level:

University

 

Grade:

C

 

No of pages / words:

5 / 1346

 

Was viewed:

9943 times

 

Rating of current essay:

 
Essay content:

Sales forces are found throughout the business environment from the insurance industry to college recruiting -- and just about everything in between. According to author Philip Kotler, sales personnel serve as the company's personal link to its customers (p. 620). Kotler asserts that "the sales representative is the company to many of its customers" since it is the salesperson who delivers information to the customer (p...
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620). Therefore, a company must carefully consider how to design and manage its sales force in order to be successful in the marketplace. This paper discusses how businesses should design a sales force and how managers can effectively manage that sales force. Designing a Sales force When designing a sales force, a company must thoroughly deliberate several issues in order to establish an efficient sales system...
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