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Essay

Functions of Public Relations in Singapore.

Essay specific features

 

Issue:

Social Issues

 

Written by:

David S

 

Date added:

April 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 779

 

Was viewed:

6102 times

 

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Essay content:

While smaller especially local companies may not see any need in it, or they judge results solely through press coverage. Hence the number of columm inches of press publicity does not match organizations’ investment in PR, latter is seen as ineffective and a waste of money. Lack of definition and clear conceptualization of the nature and functions of PR...
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Pr mistaken variously for marketing, advertising, sales, HR management, lounge hostessing and the like. Viewed as secondary in importance. The practice of PR in Singapore may be understood by exploring the role of the government in economic, political and social engineering. In this regard, PR practioners would do well to include the government as one of their key publics whenever engaged in strategic planning and management...
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