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Essay

Gay Marriages

Essay specific features

 

Issue:

Social Issues

 

Written by:

Bernice W

 

Date added:

May 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 997

 

Was viewed:

2253 times

 

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Essay content:

Advertisers basically used popular media to allow consumers to develop their stereotypes unconsciously. It seems as though some of these stereotypical advertisements still exist to this day. A box of Cream of Wheat found on the shelves of a grocery store still looks the same as it did 30 years ago. There is a black chef holding up a bowl of oats...
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There is a black chef holding up a bowl of oats. What is the target audience for advertisements like this? Why hasn't this image been changed? According to Pieterse, "The legacy of several hundred years of western expansion and hegemony, manifested in racism and exoticism, continues to be recycled in western cultures in the form of stereotypical images of non-western cultures," (Pieterse 9)...
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