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Essay

Generation Y Adults' Shopping Mall Preference: In Malaysia Perspective

Essay specific features

 

Issue:

Social Issues

 

Written by:

Robert H

 

Date added:

September 23, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 447

 

Was viewed:

6521 times

 

Rating of current essay:

 
Essay content:

Malaysian Generation Y adults emphasized very much on social activity. They enjoy the companion of their peers. Therefore, management of the mall should plan strategies that involve both Generation Y adults and their peers for example cafe, entertainment options or even Treasure Hunt Program that create opportunities for them to hang out together...
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It is very important to develop appropriate relationship marketing strategies to retain older Generation Y?s loyalty towards the shopping mall. (Taylor & Cosenza, 2002) However when compared both genders from the older Generation Y, the differences in mall shopping behavior, shopping motives and shopping mall preference found within them are minimal...
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General issues of this essay:
two kinds and shopping A Theory Of Shopping Mystery shopping Online Shopping vs. In Store Shopping online shopping Shopping All for Shopping Internet shopping Online Shopping Shopping Assignment E-Shopping Generation Y Adults' Shopping Mall Preference: In Malaysia Perspective Shopping for the Environment E-Shopping Internet Shopping
 

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