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Globalization Of Markets
Essay specific features
Written by:
Diana D
Date added:
April 6, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 768
Was viewed:
9209 times
Rating of current essay:
Essay content:
Many companies have become disillusioned with the sales in the international marketplace as old markets become saturated and new ones must be found. Levitt in his essay asserts that well-managed companies have moved from emphasis on customizing items to offering globally standardized products that are advanced, functional, reliable and low priced...
displayed 300 characters
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Levitt in his essay asserts that well-managed companies have moved from emphasis on customizing items to offering globally standardized products that are advanced, functional, reliable and low priced. Only global companies will achieve long-term success by concentrating on what everyone wants rather than worrying about the details of what everyone thinks they might like...
displayed 300 characters
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