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Essay

Greening Of The Hospitality Industry: Towards Mandatory Green Labelling

Essay specific features

 

Issue:

Social Issues

 

Written by:

Teri W

 

Date added:

March 24, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4764

 

Was viewed:

4701 times

 

Rating of current essay:

 
Essay content:

Consumers expect hotels to be environmentally friendly which is found to influence their purchasing decisions. Consumers rely on hotel labeling to clearly inform them of the companies contribution. The increasing perception that consumers are influenced by labeling has lead to an increase in faux eco-tourism or ‘green washing,’ as a method to gaining competitive advantage, mainly through the use of misleading ‘green’ claims...
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This does not allow the consumer to make a clear and informed choice, green claims interfere with certification program labeling, and there is a lack of education on the consumers behalf of how to interpret the information. The exploitation of this has led to broken down consumer trust, of which needs to be restored in order to progress towards environmental targets...
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General issues of this essay:
AC GREen Green Hotel In Sheffield Marketing issues:Green Marketing and Market Entry Going Green Going Green Red to Green Ever Green Go Green Green Eco-Labels, Building Green, and Forest Sustainability Go Green Green GM Greening Of The Hospitality Industry: Towards Mandatory Green Labelling Going Green in the Hospitality industry Green It
 

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