Is It Ethical To Market To Children?

Essay specific features

 

Issue:

Social Issues

 

Written by:

Timothy E

 

Date added:

September 8, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 988

 

Was viewed:

7571 times

 

Rating of current essay:

 
Essay content:

Children do not know the meaning of the words intrigue, greed, and hypocrisy. But by marketing to children, corporations entice materialistic desires and selfish behaviour children would not manifest as strongly if not confronted directly by these strategies. Marketers create a world of needs, desires and dreams around children which eventually leads to the classical supermarket scene all parents fear: their kids starting to scream uncontrollably, tears streaming down their cheeks, suddenly throwing themselves down onto the ground, refusing to leave until the parent gives in to buying their object of desire...
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Even though this kind of behaviour is (to some extent) natural with children, marketing strategies clearly accentuate these uncontrolled outbursts, fostering consumer-related attitudes of materialism. It is important to note that as opposed to adults, children still have to develop and consolidate their characters...
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