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Essay

marketing

Essay specific features

 

Issue:

Social Issues

 

Written by:

Karen S

 

Date added:

July 11, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 286

 

Was viewed:

2016 times

 

Rating of current essay:

 
Essay content:

The competition between domestic car industry and foreign car industry became fiercer, in order to continue survivor in the market, Perodua must possess aggressive attitude in developing its sales and marketing strategy effectively. Perodua as Malaysia top car manufacturer, company had achieved a top 10 ranking at the Malaysia's Most Valuable Brands 2007 with a brand value of nearly RM2...
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This is the main reason why Perodua automobile industry produce a car with lower HP and sales at the cheaper prices in market. On sales and market side, Perodua move toward to connecting all branches, dealer, customer and banks to facilitate electronic marketing. The benefit of electronic marketing enables to accelerate business transaction process between seller and buyer and integrate all marketing related activities...
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General issues of this essay:
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. Analysis of Marketing Activities and Strategies of Play TV As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District. Cause related marketing Electronic Arts - marketing concept Marketing Advice Activities Marketing Research and Buyer Behavior Marketing issues:Green Marketing and Market Entry Marketing process The Marketing Process The effect of Work Design on other organisational functions and activities including Production, Finance, Human Resources, and Marketing etc. What kind of further joint marketing exercise could Microsoft and Lego benefit from in the future? Cause Related Marketing
 

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