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Essay

Marketing Mix In International Cultures

Essay specific features

 

Issue:

Social Issues

 

Written by:

John K

 

Date added:

February 11, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 792

 

Was viewed:

260 times

 

Rating of current essay:

 
Essay content:

The following shows how the marketing mix can be used to describe the impact of culture while doing businesses in other countries. The Product- a recent study (McDonald, 2000) has shown that the product branding and the product life cycle affect how well it will do. The brand name of the product will decide what kind of marketing strategies to use; whether it is a global or local brand...
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The brand name of the product will decide what kind of marketing strategies to use; whether it is a global or local brand. Doing some market research on the culture of the country will allow businesses to draw up a product life cycle (PLC). A PLC has five stages including introduction, growth, maturity, saturation and decline...
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General issues of this essay:
Decline stage of Product Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Consumer evaluations of sales promotion: the effect on brand choice DYNAMICS OF INTERNATIONAL BRAND ARCHITECTURE Dynamics Of International Brand Architecture: excessive sales promotion and brand equity Famous Brands Limited - South African Giant? Famous Marketing Errors Kao Brands Global Marketing Project Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Strategy to increase sales of repertoire brands The Walt Disney Company: The Art of Brand Building Keeps Disney Center Stage Unilever shakes up brands marketing A world without brands Marketing Mix In International Cultures
 

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