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Essay

Marketing Strategy

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Issue:

Social Issues

 

Written by:

David D

 

Date added:

October 6, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 767

 

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4049 times

 

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Essay content:

In order to successfully develop a marketing strategy the seller has to be aware of the different types of market segmentation that will help to develop the right product for the right person. Explain the components of a marketing strategy The market strategy for a flat panel plasma TV may be a little complicated due to the price related to the purchase of this item but there is other characteristics that will help sale the product without having the price as the number one priority for any consumer to make a final decision...
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In order to position this item as one that a consumer needs to have is important for every company to attack the geographic, demographic, psychographics, and behavioral types of segmentations in order to categorize and select the specific type of consumer that will be targeted. For the marketing strategy to promote a Flat Panel Plasma TV it is important to consider for the geographical segmentation the country part, for the demographic segmentation the company should focus on the income factor, for the psychographic site it is necessary to concentrate on the lifestyle aspect, and for the behavioral one is important to analyze the benefit feature of the product...
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