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McDonald's Corporation
Essay specific features


Written by:
Brandon C
Date added:
November 11, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 814
Was viewed:
1435 times
Rating of current essay:
Essay content:
McDonald's restaurants, which offer toy promotions and often feature playgrounds, are especially popular with children.
In 1948 brothers Dick and Mac McDonald remodeled their McDonald's drive-in restaurant in San Bernardino, California, creating the prototype for the modern fast-food restaurant.
The menu was limited to nine items: hamburgers, cheeseburgers, three types of soft drinks, milk, coffee, potato chips, and pies...
displayed 300 characters
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French fries and milkshakes were soon added. By focusing on efficient production and service, McDonald's cut the price of their hamburgers from 30 cents to 15 cents.
By the mid-1950s the original McDonald's generated $350,000 a year in revenues. In 1954 Ray Kroc, then a 52-year-old salesman of milkshake machines, visited the restaurant and became convinced that its concept could work in other cities...
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