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Essay

Mcdonalds...Good Or Evil?

Essay specific features

 

Issue:

Social Issues

 

Written by:

Lisa H

 

Date added:

May 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 307

 

Was viewed:

1656 times

 

Rating of current essay:

 
Essay content:

The concept is simple, eat at McDonalds and you will have more time to enjoy the company of your family. McDonald's image portrays that they are more than just food; it's one of the small pleasures that people around the world enjoy everyday! Around the world is right, McDonald's has over 9,500 restaurants in 45 countries and has a marketing budget that never been matched by any other single brand name...
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McDonald's spends more than $800 million dollars every year on marketing and promotion. Why spend so much money? Well, greater appeal to the "sweet spot" leads to an increase in customers, which in turn creates a larger profit. The "sweet spot" is the psychological spot that offers the greatest opportunity for the brand to become relevant to the consumer...
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