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Essay

New Balance Shoes

Essay specific features

 

Issue:

Social Issues

 

Written by:

Deborah A

 

Date added:

October 17, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1661

 

Was viewed:

483 times

 

Rating of current essay:

 
Essay content:

(Bhat, 2005) New Balance started with a niche in developing accommodative foot orthotics and insoles to accommodate all kinds of foot issue and therefore when New Balance went into shoe manufacturing, they decided to take advantage of their expertise and cater to all foot-types by providing five different shoe widths in an industry where three was the standard...
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New Balance aims to adhere to minimum living wage guidelines and retains the manufacturing of several shoes within the US, such that several products bore a ”Made in USA” label, versus “Made in China”. A favourite amongst consumers aged 30 and above, whose preference were performance and functionality over fashion appeal and celebrity endorsements...
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