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Essay

Nike

Essay specific features

 

Issue:

Social Issues

 

Written by:

David G

 

Date added:

November 27, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 759

 

Was viewed:

5520 times

 

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Essay content:

In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company...
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Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company. The company's first self-designed product was based on Bowerman's "waffle" design in which the sole of the shoe was inspired by the pattern of a waffle iron...
displayed 300 characters

General issues of this essay:
Advertising Campaign for Bench/ Advertising Campaign Example Advertising Campaign Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. PR Campaign Small Business Advertising Campaign Steps for advertising campaign Why Launch An Advertising Campaign Campaign Consider the role of advertising as part of graphic design in the 20th Century Exploring An Advertising Campaign Nike Campaign Nike Campaign An evaluation of the effects of a global advertising campaign POlitical Campaign Advertising
 

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