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Essay specific features
Written by:
Nancy C
Date added:
April 25, 2015
Level:
Grade:
B
No of pages / words:
4 / 875
Was viewed:
6672 times
Rating of current essay:
Essay content:
Genauso wie sein Trainer Bill Bowerman war er unzufrieden mit den klobigen amerikanischen Laufschuhen. 1962 grundetet Knight ?Blue Ribbon Sports" mit dem Ziel, leichtere und komfortablere Sportschuhe herzustellen. Zwei Jahre spater kam sein fruherer Trainer zum Unternehmen. In den ersten Jahren verkauften Knight und Bowerman die Schuhe noch personlich bei Leichtathletikveranstaltungen im Westen der USA...
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In den ersten Jahren verkauften Knight und Bowerman die Schuhe noch personlich bei Leichtathletikveranstaltungen im Westen der USA.
1971 erreichte das Unternehmen einen Umsatz von 1 Mio. US$. Knight wollte selbst seine ersten Schuhe herstellen und unter dem neuen Namen ?Dimension Six" verkaufen. Ein Gro?teil seiner damaligen Mitarbeiter empfand den Namen aber als zu lang...
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