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nike represenation
Essay specific features
Written by:
Linda H
Date added:
June 6, 2014
Level:
College
Grade:
B
No of pages / words:
1 / 111
Was viewed:
3457 times
Rating of current essay:
Essay content:
"The celebrity world is one of the most potent sources of cultural meaning at the disposal of the marketing system and the individual consumer". Whether doing what they are best at, or shifting into other domains structurally related to the expertise that they have developed to become famous, celebrities are clearly important intermediaries in the channelling of meanings from one sphere of culture to another, as well as ? crucially ? from the economy to culture and back again...
displayed 300 characters
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"The celebrity world is one of the most potent sources of cultural meaning at the disposal of the marketing system and the individual consumer". Whether doing what they are best at, or shifting into other domains structurally related to the expertise that they have developed to become famous, celebrities are clearly important intermediaries in the channelling of meanings from one sphere of culture to another, as well as ? crucially ? from the economy to culture and back again...
displayed 300 characters
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