nike represenation

Essay specific features

 

Issue:

Social Issues

 

Written by:

Linda H

 

Date added:

June 6, 2014

 

Level:

College

 

Grade:

B

 

No of pages / words:

1 / 111

 

Was viewed:

3464 times

 

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Essay content:

"The celebrity world is one of the most potent sources of cultural meaning at the disposal of the marketing system and the individual consumer". Whether doing what they are best at, or shifting into other domains structurally related to the expertise that they have developed to become famous, celebrities are clearly important intermediaries in the channelling of meanings from one sphere of culture to another, as well as ? crucially ? from the economy to culture and back again...
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"The celebrity world is one of the most potent sources of cultural meaning at the disposal of the marketing system and the individual consumer". Whether doing what they are best at, or shifting into other domains structurally related to the expertise that they have developed to become famous, celebrities are clearly important intermediaries in the channelling of meanings from one sphere of culture to another, as well as ? crucially ? from the economy to culture and back again...
displayed 300 characters

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