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Essay

Olympic Marketing

Essay specific features

 

Issue:

Social Issues

 

Written by:

Humberto H

 

Date added:

February 13, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

2 / 415

 

Was viewed:

6017 times

 

Rating of current essay:

 
Essay content:

Though Olympic Movement itself is non-for-profit in principle, Olympic marketing is now its critical part that generates funding necessary both for staging the Games and provision of all-round support to Olympic Family worldwide. On the one hand, marketing substantially stimulates development of sports, makes it more attractive and entertainment On the other hand, in case of malversation, marketing may lead to deterioration of sports’ impartiality and integrity...
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In the present research we shall analyze marketing policy of the Olympic Games that remains one of the most hidden activities of the Olympic Family. Olympic marketing is obviously the only type of sports’ marketing that has its own unique philosophy. These unique principles differentiate Olympic marketing from the rest forms of commercial or non-commercial promotion, and make it indeed outstanding...
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General issues of this essay:
MCS: Olympic Car Wash Olympic Car Wash Olympic Games 2012 - Markating Mix The Economic Impact Of The Olympic Games Positive effects of the olympic games The Origin Of Olympic Games Olympic Controversies olympic The History Of The Olympic Games The Olympic Athlete The Olympic Games The Olympic Games GDP and Olympic Success Olympic Marketing Online Games On Teenagers Related Studies
 

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