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Essay

Opinions of Pharmaceutical Direct-to Consumer Marketing on College Students

Essay specific features

 

Issue:

Social Issues

 

Written by:

Leon U

 

Date added:

April 25, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2046

 

Was viewed:

493 times

 

Rating of current essay:

 
Essay content:

In 2001 alone, $2.5 billon was spent on DTC marketing (6). Considering the large amount of money spent on this form of marketing, the goal of this research project is to determine the opinions of future consumers, current college students, on DTC marketing. While the Federal Trade Commission monitors the advertising for most consumer products, the FDA alone must ensure that the claims given by DTC advertisements are reinforced by science (1)...
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However, given its staff of only 13 drug-marketing reviewers and overall budgeting constraints, the FDA may find that task overwhelming (1). While the FDA requires that drug advertisements be submitted to the agency before they are aired on television or printed in magazines, not all pharmaceutical companies submit their advertisements...
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