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Essay

Organizational Culture

Essay specific features

 

Issue:

Social Issues

 

Written by:

Eileen P

 

Date added:

January 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 632

 

Was viewed:

6211 times

 

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Essay content:

By 2000, 75% of the company's 78,000 employees had not been with American Express from that early period. The CEO, Ken Chenault, wanted employees to be inspired, stretch and perform at the height of their abilities. Rather than using traditional methods to "solve a problem," the organization chose a positive path, selecting the Appreciative Inquiry (AI) theory, developed in 1987 as a way to shift the way people approach change...
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Based on the AI theory, American Express grounded its organizational culture initiatives on four stages: 1) discovery; 2) dream; 3) design; and 4) destiny. Over nine months, the company conducted more than 30 focus groups with hundreds of employees to address fundamental questions about culture, core values and management processes to foster desired behaviors...
displayed 300 characters

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