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Essay

Product Placement

Essay specific features

 

Issue:

Social Issues

 

Written by:

Virginia E

 

Date added:

October 13, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 987

 

Was viewed:

1662 times

 

Rating of current essay:

 
Essay content:

Product placement is the deliberate yet natural use of particular products in movies, video games, books, pictures, songs, or on the radio by actors, models, characters, singers, or celebrities in order to increases awareness of the product. The birth of product placement came about with digital technology...
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The birth of product placement came about with digital technology. Digital recording allows viewers to watch television while skipping commercials effortlessly. Thus, advertisers began product placement. The use of product placement and the funds generated from it have increased significantly. The growing trend of product placement is problematic because it is unethical...
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