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Essay

Sexism in Advertising

Essay specific features

 

Issue:

Social Issues

 

Written by:

Sue G

 

Date added:

December 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1209

 

Was viewed:

4581 times

 

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Essay content:

The opening statement on Noxema’s website says Beauty’s Never Looked So Smart. This all seems to be promoting strong, healthy, clean, independent women. They are a product line underneath the parent company, P&G (Procter & Gamble). They produce many cleaning products, along with cosmetics, and many other product lines mostly dealing with the house and home and directed toward female consumers...
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Their slogan is Everyday Solutions. The company has an entire Company’s Purpose, Values, and Principles section to read on the webpage. However, Noxzema recently released and advertisement that struck at these values. The advertisement brings up many social issues in advertising today, such as the idea of No means Yes, street harassment is acceptable, promotes sexual violence, need for external validation, promotes an unattainable standard of physical beauty, and finally promotes stereo types toward construction workers...
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