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SPSS Softdrink Questionnaire
Essay specific features
Written by:
John W
Date added:
April 15, 2014
Level:
University
Grade:
B
No of pages / words:
6 / 1403
Was viewed:
1477 times
Rating of current essay:
Essay content:
The objective of these SPSS Exercises is to do just that – integrate the use of SPSS into the Marketing Research course, resulting a significant data management component.
The need for a significant data management component came from several sources. First, the University of Central Arkansas College of Business has a Business Advisory Council, which advises the college with regard to curriculum, recommended that graduates needed stronger data management skills...
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Second, as Faculty Advisor for the UCA Marketing Club, and a member of the Central Arkansas Professional Chapter of the American Marketing Association, I am hearing from the marketing professionals is that marketing majors need better data management skills. Given the preceding, I decided to develop computer-based exercises using SPSS, with the objective of increasing student proficiency in data analysis and data management...
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