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Essay

Sweet Like Chocolate

Essay specific features

 

Issue:

Social Issues

 

Written by:

Howard W

 

Date added:

August 26, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 337

 

Was viewed:

1065 times

 

Rating of current essay:

 
Essay content:

Originally, Cadbury had wanted to sell the soft drinks business, but a lack of interest from cash shy investors forced it to split the business instead. With the beverage arm's main competitors being American, and the confectionery's British, it makes sense to separate the two divisions. The company markets soft drinks such as Snapple, Dr Pepper and 7Up, which compete directly against the Coca-Cola and PepsiCo brands...
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The company markets soft drinks such as Snapple, Dr Pepper and 7Up, which compete directly against the Coca-Cola and PepsiCo brands. However, critics have pointed out that the de-merger will leave Cadbury plc vulnerable to takeover, with confectionery giants like Hershey and Wrigley, as well as Kraft, deemed possible contenders for the company...
displayed 300 characters

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