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Essay

The Case Of Penny Kin

Essay specific features

 

Issue:

Social Issues

 

Written by:

Jessica C

 

Date added:

March 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3135

 

Was viewed:

9642 times

 

Rating of current essay:

 
Essay content:

Identify marketing conditions that do not support Ms. Kim’s decision to skim the market. Lets assume from the case that Ms. Penny has gained enough experience and product knowledge from the job she has just retired from, and that she is about to set up the same line of business for herself. If this is the case she would have the advantage of understanding the market and knowing what the immediate needs are...
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If this is the case she would have the advantage of understanding the market and knowing what the immediate needs are. On the other hand if she has no experience in the business and is not in partnership with or will be hiring someone with the business experience, then a “start up” might be risky...
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