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Essay

The Effect of Brand-Name Placement on Television Advertising Effectiveness

Essay specific features

 

Issue:

Social Issues

 

Written by:

Judy H

 

Date added:

July 22, 2013

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 165

 

Was viewed:

10105 times

 

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Essay content:

An important issue in the design and execution of advertising messages is ensuring that consumers' reactions to advertising are associated with the name of the advertised brand. Anecdotally, we all encounter situations in which we can clearly remember elements of an advertising execution, but cannot remember the advertised brand name, we associate the wrong brand name with the advertisement, or worse, we have positive associations but cannot remember specific elements of the advertisement and have no idea what brand to associate with that vague positive reaction (Jacoby and Hoyer 1989)...
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An important issue in the design and execution of advertising messages is ensuring that consumers' reactions to advertising are associated with the name of the advertised brand. Anecdotally, we all encounter situations in which we can clearly remember elements of an advertising execution, but cannot remember the advertised brand name, we associate the wrong brand name with the advertisement, or worse, we have positive associations but cannot remember specific elements of the advertisement and have no idea what brand to associate with that vague positive reaction (Jacoby and Hoyer 1989)...
displayed 300 characters

General issues of this essay:
Brand Personality Creation Through Advertising Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Radio And Television Advertising Advertising Methods And The Ways In Which They Meet The Needs And Desires Of Their Consumers Creation Of Brand Personality Through Advertising Controversial Television Advertising Controversial Television Advertising Advertising and Television Controversial Television Advertising controversial television advertising How Are Current Advertising Techniques Used To Manipulate Consumers? The Effect of Brand-Name Placement on Television Advertising Effectiveness The dangers of controversial television advertising
 

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