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Essay

The End of Advertising . . .

Essay specific features

 

Issue:

Social Issues

 

Written by:

Max Z

 

Date added:

April 4, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1464

 

Was viewed:

3453 times

 

Rating of current essay:

 
Essay content:

An advertising agency could make its creative reputation on one brilliant commercial, become a great agency with two, and become immortal with three. And those of us who were part of that time often miss its clarity and simplicity of purpose. Perhaps that is why—despite the rise of interactivity and media convergence—we still mostly award, and reward, creativity only as it is seen on television...
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We read daily about the rise of cable, the fragmenting of the network audience, the changing economics, the aging demographic. Our clients watch the slow demise of mass commercial television with enormous fear in their hearts. Because that’s how mass brands were created. That was the formula for success...
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General issues of this essay:
Josh Rules The Rules - An Exploitation DEDUCTIONS FROM GROSS ESTATE UNDER PHILIPPINES TAX RULES AND SINGAPORE TAX RULES Is The Purpose Of Advertising To Create Cognitive Dissonance Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Rules are there to be followed without rules nothing gets done Who rules america? Rules with out rules Arguments for New NHL Rules Propaganda And Fear; Both Used As Tools To Gain Power, As The Longing To Create A Naturally Peaceful Society Is No Longer Rules of War shotgun rules The Rules Of Life: Epictetus' View Is the Purpose of Advertising to Create Cognitive Dissonance?
 

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