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Essay

The Joe camel ad campaign

Essay specific features

 

Issue:

Social Issues

 

Written by:

William L

 

Date added:

April 19, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 414

 

Was viewed:

8648 times

 

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Essay content:

Obviously this is ploy to target the youth. The ad implies if you smoke this cigarette, you can be this cool. It is well known that in today’s world many children are concerned with how they are viewed upon by there peers and will give in to peer pressure in an attempt to be cool. R. J. Reynolds realizes this and is attempting to create a fad among children and young adults...
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R. J. Reynolds realizes this and is attempting to create a fad among children and young adults. Once this fad is created children will become vulnerable as they will get the mindset “well all the cool people are smoking Camels if I start smoking I can be just as cool as them and Joe Camel.” It is important to remember that cigarettes are one of very few products that if used exactly as intended by the manufacturer will eventually kill you...
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General issues of this essay:
campaign strategy Ad Campaign Dell Advertising Campaign Get a Mac: Campaign Analysis PR Campaign PR campaign RED Campaign A Campaign For Every Woman Campaign Dove Campaign The Sicilian Campaign Ad Campaign Dell Nike Campaign The Permanent Campaign The Joe camel ad campaign
 

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