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Essay

The Media's influence on health

Essay specific features

 

Issue:

Social Issues

 

Written by:

Theola F

 

Date added:

November 5, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2559

 

Was viewed:

6498 times

 

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Essay content:

Once the desired emotional state is achieved in the viewer, the product or message becomes mentally linked to the state. For example, viewers seeing a television ad for the first time may not know what the product is until the very last seconds of the ad. The first 28 seconds of the 30-second ad are used to create the mood...
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The first 28 seconds of the 30-second ad are used to create the mood. Once the mood is set, then the product is introduced and the emotional association is made. The most effective ads are not informational, but emotional. In some cases, the feelings evoked by the ad may have no logical connection to the product whatsoever...
displayed 300 characters

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