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The Spin Cycle..And When It Al Goes Wrong.
Essay specific features


Written by:
Marco L
Date added:
February 4, 2013
Level:
University
Grade:
A
No of pages / words:
7 / 1723
Was viewed:
6562 times
Rating of current essay:
Essay content:
Those two terms are very recent and still evolving and that is the reason why those two professions are not well considered by the publics. The first connection is that public relations practitioners and ‘spin doctors’ work for an organisation or corporation and their role is to apply, in the society, the decisions taken with the senior management...
displayed 300 characters
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The first connection is that public relations practitioners and ‘spin doctors’ work for an organisation or corporation and their role is to apply, in the society, the decisions taken with the senior management. They also have their specific target market for each organisation or product. In 1986, Grunig and Hunt described public relations as the “management of communication between an organisation and its publics...
displayed 300 characters
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