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Tobacco In America
Essay specific features
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Written by:
Elisabeth A
Date added:
November 2, 2011
Level:
University
Grade:
A
No of pages / words:
3 / 743
Was viewed:
6872 times
Rating of current essay:
Essay content:
The cigarette manufacturers may deny it, but advertising and promotion
play a vital part in making these facts a reality (Roberts).
The kings of these media ploys are Marlboro and Camel. Marlboro uses a
fictional western character called The Marlboro Man, while Camel uses Joe Camel,
a high-rolling, swinging cartoon character...
displayed 300 characters
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Joe Camel, the "smooth character"
from R.J. Reynolds, who is shown as a dromedary with complete style has been
attacked by many Tobacco-Free Kids organizations as a major influence on the
children of America. Dr. Lonnie Bristow, AMA (American Medical Association)
spokesman, remarks that "to kids, cute cartoon characters mean that the product
is harmless, but cigarettes are not harmless...
displayed 300 characters
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