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What do women want?

Essay specific features

 

Issue:

Social Issues

 

Written by:

Cecil B

 

Date added:

October 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 612

 

Was viewed:

9181 times

 

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Essay content:

The findings provide marketers with deep insights on the female psyche and implications for effectively targeting their best customers at every life stage. EXECUTIVE SUMMARY Women & Money: Spend Now, Save Later • While the majority of women are concerned about financial stresses, they are more likely to express anxiety about their financial future (retirement, Social Security threats, etc...
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They also report having significantly higher levels of debt than non-moms. Nearly half say that they feel “overwhelmed by financial burdens” Women & Health: Looking Good is Feeling Good Women are far more concerned about physical appearance and weight than they are about disease and mortality...
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