With careful textual analysis of any one media text (for example television advertising, fashion on film, music videos etcetera?) explore the relationship between fashion and mass media

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Social Issues


Written by:

Michael P


Date added:

June 25, 2015







No of pages / words:

9 / 2390


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2880 times


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I will specifically be exploring and discussing the relationship between fashion and the music video. Both are considered to have a symbiotic relationship; where one cannot operate without the other; I am looking to investigate the to what extent this statement is true; I want to investigate whether the contemporary music video has become an advertisement for empty capitalist ideologies...
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With the rise of modern technology, the music video had been introduced. Pop and rock music was regared as an aspect of "promotional culture" (Wernick 1991) where basic principles of the advertising and selling of goods such as soap powder were applied to other other spheres such as politics and university life, and then the music industry...
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