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Yum Brands Overview

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Issue:

Social Issues

 

Written by:

William M

 

Date added:

November 8, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 458

 

Was viewed:

2284 times

 

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Essay content:

Research has shown that several critical factors must be considered if an alliance is to be proven in the market place. At the top of the list is compatibility between the two organizations involved. The corporate cultures should be somewhat compatible if the interface between the partners is to be effective...
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The corporate cultures should be somewhat compatible if the interface between the partners is to be effective." (M.K.Rich , 2003) "The basis of the alliance should center on knowledge transfer as the main reason for its continued operation. The linkages within the alliance can be unusual and creative provided one of the two objectives is pursued, increased revenue, or reduced costs...
displayed 300 characters

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