a comparison of offline and online travel companies

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Written by:

Steven S


Date added:

June 2, 2014








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12 / 3096


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As a consequence of this transformation companies have come to the realisation that to maintain their competitiveness and economic viability they must implement a successful e-business strategy (Rodgers et al, 2002). Wang and Cheung (2004, p.) define E-business as ‘the use of internet technologies to manage business processes’ and crucially it enhances the connectivity of the business to include its employees, business partners and other stakeholders (Koh and Maguire, 2004; Martin and Matlay, 2001)...
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E-business is now ubiquitous within contemporary business (Waters, 2000) but despite its omnipresence, the implementation of e-business is complex (Wang and Cheung, 2004), with many companies undertaking e-business activities without acquiring any evident business value (Barua and Mukhopadhyay, 2000)...
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