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Essay

BCG Growth Share Matrix

Essay specific features

 

Issue:

Technology

 

Written by:

Herbert W

 

Date added:

November 16, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 744

 

Was viewed:

2343 times

 

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Essay content:

It is based on the observation that organisations business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor. Market growth serves as a proxy for industry attractiveness, and relative market share serves as a proxy for competitive advantage...
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The growth-share matrix thus maps the business unit positions within these two important determinants of profitability. Growth Share Matrix (http://www.netmba.com/strategy/matrix/bcg/) This framework assumes that an increase in relative market share will result in an increase in the generation of cash...
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