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Beijing Crm System
Essay specific features
Written by:
Frances C
Date added:
September 21, 2016
Level:
Grade:
A
No of pages / words:
11 / 2822
Was viewed:
5811 times
Rating of current essay:
Essay content:
Beijing 2008 encouraged active participation and parternership from both domestic and international firms.
Local and foreign companies will seize the unique marketing opportunity offered by the Games, to find different ways to participate in the Olympic Marketing Plan and other preparation work, strengthen exchanges and cooperation to gain a powerful competitive advantage to build global brands...
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On the other hand, the Games will open the gates to the most important market in the world for leading global companies. Olympic Games will generate new levels of participation nationally and internationally (Clifton.R, 2007).
The Olympic Marketing Programme comprises sponsorship programmes driven by the IOC and those managed by BOCOG (People's Daily Online, 2003)...
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