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Bemmer

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Issue:

Technology

 

Written by:

Gretchen C

 

Date added:

March 31, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3732

 

Was viewed:

5996 times

 

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Essay content:

Fallon's responsibility also included the way in which these movies were to be delivered to BMW's target audience. It was also questionable whether the campaign should be the same throughout the world, or if it should be localized to adapt to language and consumer taste differences. In order to attract highly recognized directors, as well as actors, BMW was willing to spend a large amount of money...
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In order to attract highly recognized directors, as well as actors, BMW was willing to spend a large amount of money. In addition to coming up with a unique advertising campaign, BMW also wanted to change their image. One of the goals was to make BMW look, not only cool, but likeable, which the brand needs to do to combat negative perceptions some people have based on old associations with the 80?¦s style yuppie arrogance...
displayed 300 characters

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