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Essay

Brand Profile for XM Radio

Essay specific features

 

Issue:

Technology

 

Written by:

Edward G

 

Date added:

May 10, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1607

 

Was viewed:

3851 times

 

Rating of current essay:

 
Essay content:

$6.99/month for family account (for 2 to 5 radios) *Brand Core Value (if competition lowered its price, why would consumers still buy?): What XM offers that is exclusive is every MLB and NHL game, Nascar, and a radio show by Oprah Winfrey. *Brand Logo and Tagline: “Beyond AM, beyond FM”. *Brand Design and Packaging: All of XM’s hardware is manufactured by third parties such as Terk, Delphi, and Pioneer Electronics...
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$6.99/month for family account (for 2 to 5 radios) *Brand Core Value (if competition lowered its price, why would consumers still buy?): What XM offers that is exclusive is every MLB and NHL game, Nascar, and a radio show by Oprah Winfrey. *Brand Logo and Tagline: “Beyond AM, beyond FM”. *Brand Design and Packaging: All of XM’s hardware is manufactured by third parties such as Terk, Delphi, and Pioneer Electronics...
displayed 300 characters

General issues of this essay:
Business Proposal for Sirius Satellite Radio Inc Perfect Competition Vs. Monopoly Radio goes Sky-High at XM Satellite radio SIRIUS Satellite Radio Sirius Satellite Radio Marketing Plan Sirius Satellite Radio XM Radio and Sirius Analysis XM Satellite Radio Market Entry Plan Xm Radio And Sirius Competition Vs. Monopoly Radio Caroline: Pirate Radio and Pop Music in the 60’s Emergence of the Early Modern State: Main Points Brand Profile for XM Radio Side by Side Comparison of Satellite Radio Deals Currently on the Market Sirius Radio Merger
 

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