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Essay

Brand Profile for XM Radio

Essay specific features

 

Issue:

Technology

 

Written by:

Edward G

 

Date added:

May 10, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1607

 

Was viewed:

3858 times

 

Rating of current essay:

 
Essay content:

$6.99/month for family account (for 2 to 5 radios) *Brand Core Value (if competition lowered its price, why would consumers still buy?): What XM offers that is exclusive is every MLB and NHL game, Nascar, and a radio show by Oprah Winfrey. *Brand Logo and Tagline: “Beyond AM, beyond FM”. *Brand Design and Packaging: All of XM’s hardware is manufactured by third parties such as Terk, Delphi, and Pioneer Electronics...
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$6.99/month for family account (for 2 to 5 radios) *Brand Core Value (if competition lowered its price, why would consumers still buy?): What XM offers that is exclusive is every MLB and NHL game, Nascar, and a radio show by Oprah Winfrey. *Brand Logo and Tagline: “Beyond AM, beyond FM”. *Brand Design and Packaging: All of XM’s hardware is manufactured by third parties such as Terk, Delphi, and Pioneer Electronics...
displayed 300 characters

General issues of this essay:
Brand Profile for XM Radio Xm Radio And Sirius Sirius Radio Merger SIRIUS Satellite Radio Sirius Satellite Radio XM Radio and Sirius Analysis Business Proposal for Sirius Satellite Radio Inc Sirius Satellite Radio Marketing Plan Radio Caroline: Pirate Radio and Pop Music in the 60’s Radio goes Sky-High at XM Satellite radio XM Satellite Radio Market Entry Plan Side by Side Comparison of Satellite Radio Deals Currently on the Market Competition Vs. Monopoly Perfect Competition Vs. Monopoly Emergence of the Early Modern State: Main Points
 

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