Brand Profile for XM Radio

Essay specific features

 

Issue:

Technology

 

Written by:

Edward G

 

Date added:

May 10, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1607

 

Was viewed:

3779 times

 

Rating of current essay:

 
Essay content:

$6.99/month for family account (for 2 to 5 radios) *Brand Core Value (if competition lowered its price, why would consumers still buy?): What XM offers that is exclusive is every MLB and NHL game, Nascar, and a radio show by Oprah Winfrey. *Brand Logo and Tagline: “Beyond AM, beyond FM”. *Brand Design and Packaging: All of XM’s hardware is manufactured by third parties such as Terk, Delphi, and Pioneer Electronics...
displayed 300 characters

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$6.99/month for family account (for 2 to 5 radios) *Brand Core Value (if competition lowered its price, why would consumers still buy?): What XM offers that is exclusive is every MLB and NHL game, Nascar, and a radio show by Oprah Winfrey. *Brand Logo and Tagline: “Beyond AM, beyond FM”. *Brand Design and Packaging: All of XM’s hardware is manufactured by third parties such as Terk, Delphi, and Pioneer Electronics...
displayed 300 characters

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