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Bricks & Clicks -Smith Hawkin
Essay specific features
Written by:
Corey B
Date added:
December 14, 2013
Level:
University
Grade:
A
No of pages / words:
6 / 1445
Was viewed:
7197 times
Rating of current essay:
Essay content:
In 1982, Smith & Hawken's first retail location opened in Mill Valley, California. Today their products are sold at 61 retail stores located in 23 states and through its catalog, Internet site and select high-end independent garden centers (Lee, 2006).
The Scotts Miracle-Gro Company acquired Smith & Hawken back in late 2004...
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With the infusion of new capital, resources, and business strategies have resulted in some significant changes for Smith and Hawken's division. Three new redesigned stores opened in 2006, and a fourth scheduled to open in spring 2007. These new "Renaissance"-style stores showcase an expanded retail space featuring more lifestyle product lines; displayed in natural settings, unlike the sterile metal shelves and concrete floors of the big box retail chains...
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