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Issue:

Technology

 

Written by:

Michael H

 

Date added:

January 18, 2014

 

Level:

 

Grade:

B

 

No of pages / words:

2 / 417

 

Was viewed:

6821 times

 

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As one of the brands in the Nike umbrella, Converse does not release information on its sales or performance. It appears to be doing well under Nike, though. One small clue can be found in Nike’s annual report. In the letter from Nike CEO Mark Parker: “Converse is mid-way through its 100th anniversary celebration...
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It appears to be doing well under Nike, though. One small clue can be found in Nike’s annual report. In the letter from Nike CEO Mark Parker: “Converse is mid-way through its 100th anniversary celebration. This brand delivered its best year ever in fiscal 2008 and continues to grow in the U.S. and in the key emerging markets of China, Russia and Brazil...
displayed 300 characters

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