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Essay

Carnival

Essay specific features

 

Issue:

Technology

 

Written by:

Albert S

 

Date added:

February 1, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 340

 

Was viewed:

3614 times

 

Rating of current essay:

 
Essay content:

Royal Caribbean and Princess are in a position to challenge Carnival's industry leadership using many of the tools and strategies developed by Carnival. Because consolidation of the industry is occurring, Carnival must reinforce its position as the industry leader. To achieve this goal the company must increase market share, better serve its customers and maintain its low operating cost...
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To achieve this goal the company must increase market share, better serve its customers and maintain its low operating cost. The first place to begin is when the customer buys the ticket. The cruise industry as a whole, and Carnival in particular is victim to an archaic system whereby cruise line customers and Carnival are locked into a system where the travel agent is the middleman...
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