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Case Study: A Strategic Analysis Of Amazon.Com In 1997

Essay specific features

 

Issue:

Technology

 

Written by:

Kathleen S

 

Date added:

April 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 803

 

Was viewed:

6116 times

 

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Essay content:

However, there are key factors such as a strong brand, providing customers with outstanding value and a superior shopping experience, massive sales volume and realizing economies of scale which contribute a lot to the success of this company. Amazon took advantage of the growing market by capitalizing on a concept covered in the book by Kim Warren, entitled Competitive Strategy Dynamics, rivalry...
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Amazon used various tactics covered in Warren’s version of rivalry. Amazon began during the dotcom boom initially selling just books, but slowly expanding to more items. This demonstrates how they began to capture new customers, especially in growing markets. Not many companies offered purchasing services online so Amazon seized the opportunity and capitalized on it...
displayed 300 characters

General issues of this essay:
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