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Written by:

Caitlin P


Date added:

November 11, 2012







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12 / 3198


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We can one step further by learning about our user and using information gained about them to personalise the web site. For example, when a user returns to a web site, whose name has already been asked when they first visited the web site, the web site could welcome them back by greeting them by their name...
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Another good example is given by a web site, such as Amazon's, which incorporates the 1-click purchasing system. By already knowing the user's purchasing details, such as credit card number and delivery address, we can allow the user to go from viewing a book to buying it in just one click, making the likelihood of them purchasing it greater...
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