Corporate Podcasting - The New Way To Engage

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Written by:

Karen M


Date added:

March 19, 2017








No of pages / words:

2 / 310


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4364 times


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Yet the cost of employing professional standards to the production of podcasts is relatively low. This document explains how people consume podcasts and how it could be applied to your business. It provides advice on producing professional sounding corporate podcasts, with some helpful hints and pitfalls to avoid, illustrated by a few Australian case studies...
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It also examines how a regular podcast can form the foundation for a broader web 2.0 strategy for your business. The costs of production are examined in outline. The only real costs are associated with production. Outsourcing to a professional broadcaster should be seriously considered, unless you have strong talent in-house...
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