creative brief

Essay specific features

 

Issue:

Technology

 

Written by:

Mary H

 

Date added:

June 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 608

 

Was viewed:

1342 times

 

Rating of current essay:

 
Essay content:

A creative brief (usually kept to two pages unless a project is really huge) helps them organize thoughts, align messaging and identify the right tool for the job. Often times, the deliverable will even change after you explore what's at stake. For example, I've had clients that approach me with an expensive print project, when a straightforward e-mail blast might be a more cost-effective way to approach the problem...
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For example, I've had clients that approach me with an expensive print project, when a straightforward e-mail blast might be a more cost-effective way to approach the problem. Here's what I've found are the necessary ingredients of a well-thought-out creative brief. • Identify who will be approving the messaging and the deliverables...
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