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Critical appraisal of Amazon.com current e-business strategy and activities.
Essay specific features
Written by:
Alan C
Date added:
January 2, 2012
Level:
University
Grade:
A
No of pages / words:
6 / 1492
Was viewed:
9759 times
Rating of current essay:
Essay content:
This report also discusses the result of strategies adopted by Amazon and how far it has been successful.
Introduction
According to the definition of Whatis.com "E-business (electronic business), derived from such terms as "e-mail" and "e-commerce," is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners...
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Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully...
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