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database are : (a) good paymaster on Accounts Database (b) major sales on Revenue Database (c) Duration being a customer on ‘Profile Database’(But would still need to cleanup the database till up-to-date) Q2) How do you relate Data Warehousing to business strategy? An example from video is by starting with a profile, study that profile, send flyers, brochures or decide not to advertise has reduced cost of Continental Airlines by $100M...
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the profile. It also refers to marketing niche and segmentation where consideration would be on differentiation, intimacy on superior customer & supplier relationship and marketing niche on I.S. strategic paths. Q3) What are management, organizational and technical considerations of implementing a Data Warehouse initiative in an organization? Management consideration 1) Decision Making – this consider who, what, when, why questions we need data warehousing 2) Cost - as in Investment, ROI, Total Cost of Ownership, maintenance, etc...
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