Crm And Scm

Essay specific features

 

Issue:

Technology

 

Written by:

Phillip S

 

Date added:

October 11, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 612

 

Was viewed:

2985 times

 

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Essay content:

CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture. CRM helps firms to organize marketing materials, track customers’ histories and coordinate their multi-pronged interactions with their customers Key function areas of CRM are as follows: • Marketing Automation: It helps target best customers, manage marketing campaigns and generate quality leads...
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All these tools are designed to do fixed functions. • Sales Force Automation: Companies can use SFA software to forcast customers need, based on the customers history and transactions, and to alert sales reps accordingly. • Call Centre Automation: When customers call a company to get assistance with a company’s product, representatives can query a knowledge management database containing information about the product...
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