Crm And Scm
Essay specific features
October 11, 2016
No of pages / words:
3 / 612
Rating of current essay:
CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture.
CRM helps firms to organize marketing materials, track customers’ histories and coordinate their multi-pronged interactions with their customers
Key function areas of CRM are as follows:
• Marketing Automation: It helps target best customers, manage marketing campaigns and generate quality leads...
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All these tools are designed to do fixed functions.
• Sales Force Automation: Companies can use SFA software to forcast customers need, based on the customers history and transactions, and to alert sales reps accordingly.
• Call Centre Automation: When customers call a company to get assistance with a company’s product, representatives can query a knowledge management database containing information about the product...
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