Crm And Scm

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Written by:

Phillip S


Date added:

October 11, 2016








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3 / 612


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CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture. CRM helps firms to organize marketing materials, track customers’ histories and coordinate their multi-pronged interactions with their customers Key function areas of CRM are as follows: • Marketing Automation: It helps target best customers, manage marketing campaigns and generate quality leads...
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All these tools are designed to do fixed functions. • Sales Force Automation: Companies can use SFA software to forcast customers need, based on the customers history and transactions, and to alert sales reps accordingly. • Call Centre Automation: When customers call a company to get assistance with a company’s product, representatives can query a knowledge management database containing information about the product...
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