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Essay

Crm And Scm

Essay specific features

 

Issue:

Technology

 

Written by:

Phillip S

 

Date added:

October 11, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 612

 

Was viewed:

3204 times

 

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Essay content:

CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture. CRM helps firms to organize marketing materials, track customers’ histories and coordinate their multi-pronged interactions with their customers Key function areas of CRM are as follows: • Marketing Automation: It helps target best customers, manage marketing campaigns and generate quality leads...
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All these tools are designed to do fixed functions. • Sales Force Automation: Companies can use SFA software to forcast customers need, based on the customers history and transactions, and to alert sales reps accordingly. • Call Centre Automation: When customers call a company to get assistance with a company’s product, representatives can query a knowledge management database containing information about the product...
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General issues of this essay:
Blockbuster database information Develop Company Value Identification and analysis Of Value Added And Non-Value Added Steps In Work Processes. Incentive pay programs for Customer Service Representatives Information Communication Technologies In Knowledge Management Strategies. Can Knowledge Actually Be Managed? The Value Of Knowledge Rather Than Information Utilize Modelling To Develop And Use Information Systems For Management Decision Making In The Modern Times Information Knowledge Management Information Technology And Quality Customer Service Knowledge and Information A Global Theory of Knowledge for the Future Knowledge Of Information knowledge and information Company Database Huffman Trucking Fleet Maintenance Database Solution
 

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