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Essay

CRM Software

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Issue:

Technology

 

Written by:

Erika S

 

Date added:

December 4, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 658

 

Was viewed:

6279 times

 

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Essay content:

The main problem many Information Executives (IE), who are the employees that are mostly working with these systems, see is that "too few companies are paying enough attention to the organizational challenges inherent in any CRM initiative, whether it involves delivering a new solution, fixing a foundering application, or tweaking a functioning CRM capability" (Agarwal, A...
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& Schumacher, J., 2004). Therefore the management question this paper addresses is "Do the use of CRM software and the data it collects support companies in building and maintaining a better relationship to its customers?" The answer to this question is divided in separate parts as the next section shows...
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