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CRM system

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Issue:

Technology

 

Written by:

Floyd P

 

Date added:

September 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 479

 

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8047 times

 

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(Bateman, T., & Snell, S, 2007, cited in Wikipedia: CRM). According to Turban, E., Leidner, D., McLean, E. & Wetherbe, J. (2006), CRM is basically a simple idea: Treat different customers differently because their needs differ and their value to the company may be different. (p. 318). Knowledge Management According to Turban, E...
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(p. 318). Knowledge Management According to Turban, E., Leidner, D., McLean, E. & Wetherbe, J. (2006, p. 367-368): Knowledge management is a process that helps organizations identity, select, organize, disseminate, and transfer important information and expertise that are part of the organization’s memory and that typically reside within the organization in an unstructured manner...
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